Social networking can seem like a out of control octopus, but it can be tamed. Rather than considering each site separately, see one central hub that anyone on your team can interact with. Doesn’t that seem more manageable and, dare we say, efficient and productive?
If you agree, then social relationship management and the software to facilitate it are something you and your business should consider. It’s the best way that a company can manage, coordinate, plan and execute social campaigns that make your customers appreciate. By engaging, listening to, and responding, you’ll build a better brand with stronger loyalty and authority.
Here are 5 ways social relationship management can help your business:
1. Grasp The “Bigger” Picture
The way you see your business is often different from how your contacts views it. This is especially true in the social networks where a few of your contacts may heavily influence the rest. With social relationship management, each member of your team can listen, observe and begin to understand your reputation and the needs of your connections. By sharing insights, you team can gain a better view of how your company is perceived and better ideas for a specific digital marketing plan to improve that perception.
2. Greater Customer Care
Keeping up with customer complaints can be difficult. But 25% of Facebook and Twitter users believes companies should reply to their complaints there within one hour. By dividing customer service tasks between team members, meeting expectations becomes easier. This interaction will r4esult in the formation of key relationships with influencers and brand advocates.
3. Improved Productivity
Sharing and working together on social networking will increase the overall activity and effectiveness of your campaigns. Your company will also become more perceptive, creative and accountable, because nobody wants to let the team (or your customers) down!
4. Stronger Brand Loyalty
When you begin to put a more collaborative effort into your social networking, your connections will notice. They will appreciate the increased value you’re bringing them and develop stronger brand loyalty. Getting your team involved in the social conversion process is also internally motivating, as team members will see direct results of their efforts.
5. Coordinated Approach
When your social networking activity is co-ordinated via one central hub, it makes it easier to manage, collaborate and analyze. Social relationship management tools give your team a broader view of your social footprint, which enables you to share responsibilities, get more creative, and implement a more organised and effective social networking plan.