Email Marketing

Email marketing remains one of the most cost effective means of online marketing. It costs very little and is an effective way of targeting new customers and marketing new products, services and deals to current customers. We can source targeted mailing lists from all industries but having your own mailing list is invaluable. Is your website optimised for generating a mailing list? If not, you might want to consider some web development to integrate customer email harvesting.

The Top 3 Advantages of Email Marketing:

  • Unmatched customer targeting and tracking capability
  • Lowest cost per unit of any advertising medium
  • Creates ongoing awareness of your brand and offerings

As part of our Internet Marketing services portfolio we offer a comprehensive Email Marketing service, covering everything from Web based email and database systems through to Graphic design, copy writing and full campaign management. What missing elements do you need to enable your company successfully employ email marketing – contact us with your email marketing requirement and we will call you to arrange a free meeting where we can discuss the possibilities.

Develop a Profitable List

Building a client email list should be a top priority for any business owner, but there’s more to it than just collecting names and addresses. Email advertising systems, such as those offered by your WSI Franchise Consultant, are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be. Want to run a promotion for customers in a specific ZIP code range? You can do that. How about sending a different message to male customers than you do to female customers? You can do that too. You can even get really creative and categorize customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)! WSI Internet Franchise Consultants can show you how to build this type of capability into your email advertising efforts quickly and easily.

Building Customer Relationships

So why is email marketing important to your business? Put simply, today’s consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they’ll appreciate the personalized and relevant information you’re sending them. It’s about building customer loyalty and the Internet makes it easier than ever.
Through email, you can keep in touch with your customers, thank them for their business, provide special discounts for them, and of course, encourage repeat purchases as well as offer complementary products and services.

Email Marketing Tips

Email marketing can be improved by categorising your customers and tailoring the email to each demographic. For instance, an online retailer selling children´s toys could target customers based on the age range of the toys they´d bought previously. Using email marketing tracking it´s possible to compare the performance of several emails. By comparing the percentage opened you can optimise the header and send time and click tracking can help you define product types and price ranges that convert well using email marketing.

Email Marketing is sending messages by email to known contacts. Nowadays, due to the huge volumes of SPAM in circulation, its use is highly regulated and it must be used on an “opt in” permission only basis – that is the recipients must have opted in to receive mail from you. Building an “opt –in” client email list should be a top priority for any business owner, but there is more to it than just collecting names and email addresses. The Email Marketing systems offered by WSI are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.

Through analysis of its past use, Email Marketing has proven to be a relatively poor customer acquisition toolbut a first class customer retention and development tool.

Email Marketing Campaigns

We can work with you to optimise the design and content of your emails to align them with your website design and non-email internet marketing (including social media) and achieve the goals you set out for each particular email marketing campaign. These may be to promote discounts and offers, encourage customers to engage with your blog, follow you on social media websites and so on. Research suggests that around 25% of recipients will open the email and 10% will click on links in the email to investigate further. As well as generating sales they provide an opportunity to communicate with your customers, promoting and strengthening your brand.

The Future of Email Marketing

So why is email marketing important to your business? Put simply, today’s consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they will appreciate the personalised and relevant information you are sending them. It is about building customer loyalty and the Internet makes it easier than ever.

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As part of our Internet Marketing services portfolio we offer a comprehensive Email Marketing service, covering everything from Web based email and database systems through to Graphic design, copy writing and full campaign management. You can decide what elements you would like to do or outsource to a third party and we will happily supply those missing elements needed to make your email marketing a cost-effective success – email us your requirements and we can meet to agree just what works best for you.