Sure, research is now revealing the bad side-effects of spending too much time starring at a screen. But the pros of advancements in technology are efficiency, cost-reduction and usability.
The cons, at least when we’re talking about components of everyday life? This is more “reasons not to embrace technology” than cons, but fear of change and the unknown are at the top of the list.
To ignore technology advances is like waiting in line at a normal checkout at the supermarket when the self-checkout line is empty.
Anything we’ve never done before, even something simple, is often daunting. So if we’re given the choice, we often don’t attempt new things. For many businesses, entering the digital world required clearing that psychological hurdle. Once they take the plunge and discovered the true speed at which things evolve – frighteningly fast – they slammed the door on trying other new things within the web… for instance social advertising.
Why Social Advertising?
If you’ve had a bad experience with digital marketing, we’re going to challenge the transference of that feeling to social advertising by explaining a few of the reasons why social ads should be part of your 2017 marketing strategy.
They’re relatively cheap. Relative to what? In comparison to some of the older tactics businesses still use. In a recent survey, over 50% of marketers rated social ads as a “very low” or “somewhat low” cost-per-lead marketing channel. On the other hand, nearly 60% of the same respondents said telemarketing is a “somewhat high” to “very high” cost-per-lead channel, and that number rose to almost 80% for print, radio and TV advertising.
They’re Part of the Fabric of Social Media Marketing
By now, most businesses have a social media presence; some engage with potential customers and others haven’t done more than claimed profiles and posted once or twice. If your business is in the former category and not using social ads to enhance your social media strategy, you’ve created an opportunity and then failed to take advantage of it.
Social ads, are native ads, which means they look and feel like a natural part of the social network. To many, social adverts seem tailored for them. Like the hyper-personalized ads in futuristic movies, social ads are targeted at small groups of people who meet a very specific set of data.
Social is Growing
At one time or another, we’ve all been told not to do something because everybody else is doing it. In this case, that old adage doesn’t ring true. When it comes to social advertising, the rate at which they’re growing suggests that indeed, everybody is doing it. And in this particular case, you should too because it wouldn’t be growing like that if it didn’t work.
Projections for 2017 show a 26.3% global increase on spending for social media ads. A second prediction states social ad spending will amount to 16% of all digital ad spending globally. If social ads are boosting the marketing efforts of such a large number of businesses, it’s hard to doubt they’ll have a positive impact for your business, too.
There’s Still Time to Get Ahead of Your Competition with Social Advertising
The good news is you’re not alone in being tentative about jumping into the world of social media ads. What that means is the moment you decide social media ads should be part of your 2017 marketing strategy, you’ll jump ahead of countless businesses who are still standing in that cashier queue as they look longingly at the empty self-checkout lane.