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I understand that SEO and PPC work well together, but I only have the budget for one. Which area should I focus on?
The short answer to this question is PPC. You’ll get quick traffic for a fixed cost and if you’re just starting out, that’s what you want.
The longer answer, though, is that you should always have SEO in mind, especially when you’re running PPC campaigns that are giving you all kinds of great data. In theory, if you (or whoever manages your PPC) run effective campaigns, you should eventually have the budget for a longer term SEO and content strategy. As we’ve discussed, PPC will generate a much higher return on investment if you think about it not as a one-trick-pony, but rather as an overall contributor to many different aspects of your larger digital marketing strategy.
Paid Search Clicks Climb at the End of 2013, as do CPCs?
- In Q4 2013, clicks for paid search increased 12.3% .
- Google paid search increased 19% year over year in 2013
To read the entire eMarketer article click here.
THIRSTY FOR A FULLER PICTURE?
Read our article ‘Pay-Per-Click: It’s Not One Dimensional‘