In many ways this stage purely requires more of the relationship building done in converting a lead into a customer. But the big difference now is that they are experiencing not only our messaging but also our product or service and our customer service performance.
Keep your promises
What’s the biggest trust killer? When you break a promise.
Every business desires to leave an indelible impression with magical promises and best offers. But what if your offer doesn’t meet clients’ expectations? Let’s say that you have an offer that promises free delivery. The client is excited, he chooses items to the shopping cart and starts to pay. What a disappointment when he discovers that free delivery is only for orders over 50€. What? Are you joking? The client is furious. He has just spent half an hour finding the products he love and now the whole offer is a lie.
If you don’t want to piss off your customers, keep your promises. Whether it’s a special offer, newsletter content, free material etc. The worst way to lose a client is betrayal – it’s almost impossible to repair that bridge.
Be a leader
Your name counts on the internet. The reputation of tough leadership develops with public communication. The more you are on the picture, the greater value it gives to your business reputation (of course, when the stories are positive). Active communication on social media is one indicator. The influence of social media has risen and consumers care about how you communicate with them publicly.