Quality traffic must convert
Leading marketers around the world have stopped measuring SEO success purely on the basis of a surge in traffic. The combination of SEO, pay-per-click (PPC), email marketing and other online marketing strategies are being utilized to ensure that visitor traffic to a site converts into customers. And conversions or customers in this context don’t necessarily mean visitors that pay online. Conversion is qualified by the objective of the site and what the site owner wants visitors to do online. It could be downloading a trial application, forwarding a link to a friend, posting a book review, rating a restaurant, or any other desired action.
Content is King
Don’t make them think, make them act!
Gone are the days when so-called “SEO Specialists” churned out pages upon pages of mindless copy stuffed with keywords. Search engines guard their credibility by trying to make sure that a site they rank high in their listing actually provides value to the person searching for that particular keyword or search phrase. So for your website to appear in top search engine rankings, you need quality copy and valuable content overall.
Content includes copy, images, graphics, conversion tools and technologies, online promotional banners and anything else that a visitor will see and experience on your site. Of these, perhaps the easiest to manage is copy. It can be created, uploaded, edited and refreshed literally in minutes. Copy is dynamic and the written word still yields indomitable power over the human mind. The key thing is to make sure that you don’t leave your visitors thinking or wondering what to do next. Content must be clear and compelling enough to direct them easily towards the desired action.
Be Forthright and Credible
Address your audience directly
Nothing works better than a simple, direct, forthright manner that addresses the visitor’s pains and frustrations and offers easy solutions. Remember, you can’t fool anyone all the time. By all means, juice your company’s highlights to the fullest, be creative, add spunk; but always, be honest and you’ll remain credible. Surf around a little bit and see for yourself – websites that go on and on about “Us, Our, We, Our company” are not half as appealing as the ones that talk to “Your needs, You, Your benefits”.
WSI Thames is backed by a global network of SEO experts, content specialists, SEO copywriters and most of all, their proprietary Conversion Architecture platforms. Get in touch with your local WSI Consultant today and let your SEO program drive conversions for your online business.