Hungry …for information that is useful, relevant, current and NEW
From banner ads to pop-ups, infomercials to instant play videos, email sales messages to digital flyers, there are thousands of communication pieces hitting out at Internet users today. And yet, Internet users are hungry. This hunger is for content that actually adds some value. It is a hunger that offers up a tremendous opportunity for marketers like you. An opportunity to reach out and give online users what they are looking for – information that make their life easier by reducing their time and effort to complete at least one important task on any given day.
That is the true purpose of online content – to help readers / users fulfill the tasks they have at hand, in a timely, efficient and cost-effective manner.
Online content also has to be current, updated and always new, in order to be useful to its audience. Feeding your family with pizza 7 days a week will leave them hungry, improperly nourished, and most likely, unhappy. It’s the same with online content. Recycling old copy is okay, once in a while, provided you have a significant addition of new and useful information nuggets. Or else, just like old, stale pizza, your content too will be trashed by your audience.
To enhance your brand image and engage your audiences in positive interactions, avoid the temptation to dish out irrelevant and repetitive content. Choose instead to promote useful content that will go a long way in developing trust and confidence in your relationship with audiences.
So does that mean you take a crash course in content writing and get busy with words? Of course not! But there are easy ways to make sure you offer great content to prospects and customers online.
You can’t just write a blog, you have to market it!
Let’s face it, social media is certainly not a fad as once suspected to be. It is here to stay and blogs are at the very core of social media networks. As a successful business owner, you and the folks at your company have a slew of great ideas and valuable information that can help your customers. Ranging from industry trends to the hottest inventions, cool new product features and never before service offers, you have so much to share with your target audience. Assuming that you have stepped on to the blogwagon and posted all this useful content, you have the potential to win your customers’ greater mindshare. There’s only one “if” – have you done what’s needed to make sure your blogging efforts are reaching your target audience? If you haven’t, start now!
There are several tools that can help make blog marketing an efficient process. To name a few:
- RSS (Really Simple Syndication) feeds that keep the blogosphere informed and up to date.
- Blog search engines like Technorati that connect blogs and social media sites with advertisers and introduce blog content to millions of consumers.
- If you have a blog, connect to other blogs! You must link to other blogs in your industry. NewsGator, a plug-in for Microsoft Outlook, sends new feeds just like e-mail. PubSub offers a tracking system for feeds.
WSI Thames is your best resource for blogs and content marketing — get in touch today!