What is Your Business’ Reputation?
Best to start with what it probably isn’t. If you aren’t actively managing it, your reputation is unlikely to be as good as you deserve and even less likely to reflect all of the positive aspects of your businesses that you would like to be part of your reputation. Without your intervention, it is failures, bad points and complaints that are far more likely to be made than compliments.
Fake news website http://undergroundnewsreport.com/ created to test Donald Trump supporters’ gullibility – Reveals they will believe anything (http://ind.pn/2nchgWO)
James McDaniel’s website claimed Barack Obama was plotting a coup from a secret bunker and Hillary Clinton was a child-sacrificing maniac. The site got more than one million views within two weeks, and hundreds of thousands of likes and shares
Increasingly, online reputation has a greater reach and more impact than offline reputation. It is what people find when they look online to gauge what other people think of your business – its offerings, its customer service and its culture. What is more, once something is online it stays accessible for far longer than offline criticisms.
What does your Online Reputation Impact?
Your online reputation can impact just about every aspect of your business:
- Customer Retention