Resilient Worthwhile Search Engine Optimization (SEO)
The Basis of Our Approach to SEO
WSI Thames was in the forefront of WSI’s worldwide initiative to develop an approach to gaining resilient high search rankings and gained WSI’s certification for adaptive SEO. Maintaining our expertise remains a high priority for us and SEO remains a key service offering.
To help client’s future-proof their businesses and maximize online Return on Investment (ROI), WSI have worked with our global partners to develop an SEO methodology that aligns with Google’s recommended best practices. We call this new methodology AdaptiveSEO™ and as its name suggests, it is designed to adapt to the evolving and sometimes unexpected changes in search algorithms. This virtually eliminates any potential risks and penalties for using bad SEO tactics. AdaptiveSEO™ is an intelligent way to ensure your business is always found on the Internet without the inherent downside risks from algorithm changes.
Don’t be scammed
Over the years Google and other search engines have invested billions to enhance the user experience ensuring that people find relevant information during their searches. Gaining the reputation with search engines that a page on your website has the most relevant information for a someone who used a particular search phrase (keyword) takes time and maintaining that position requires ongoing effort because you are
in competition with many other webapges on many other websites.
If a digital agency promises your company first page Google rankings in a few weeks – our advice is to ‘run’ and fast. With Google updating their search algorithm roughly 500-600 times per year; agencies will not outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death – like Al Capone, they will make you disappear.
The Core Building Blocks of Good SEO
Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find the most relevant answers to their questions. Sadly Google cannot tell whether you offer the best service/product or the best value for money – and these factors are not explicit factors in the search ranking algorithms.
Since 2000, Google has updated its search engine algorithm approximately 500-600 times per year. But a series of major changes started in 2012, commonly known as the Google ‘Zoo’. At a very high level, the focus of these changes was to reward:
- Consistent publication of relevant engaging unique content
- A focus on topics rather than individual search phrases (keywords)
- Incoming link quality in preference to link quantity