Social Media Marketing (SMM)
SMM is an all enclusive term encompassing marketing across all social platforms – from Facebook, LinkedIn, Snapchat and Pinterest to Twitter. But for WSI Thames, it is a shame that what should be ‘networking’ has been replaced with ‘media’. We believe that understanding of the skills and behaviour needed to be successful in the online social world are best described as networking.
The advantages of using social media as part of an integrated communication and marketing strategy are numerous. Beyond being able to reach new audiences and help your search rankings, the biggest benefit is the ability to authentically connect and communicate with your audience in ways that just aren’t possible within other mediums like email or Search Marketing. When working with an experienced SMM expert with years of experience, it becomes increasingly likely that you can select, produce and use content that engages your audience. People share and talk about remarkable content. When people actively share your content with their network of friends your message is amplified and increasingly effective – it’s cliche but social networking can truly be ‘word of mouth on steroids’.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Partnering with WSI Thames will bring you the best in social media technology and psychology. With over two decades of experience, WSI has formed many strategic partnerships with Silicon Valley and honed our ability to inspire brand conversations on social networks.
- How can we increase our sales pipeline?
- How can our sales team be involved in our buyers’ journey?
- How can we outperform our competitors?
If any of these questions are resonating with you, it may be time to ditch your cold calling scripts and re-evaluate your current, more “traditional” selling tactics.
Using social media for lead generation, “Social Selling”, is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that consumers are primarily starting their buying process online. And more importantly, this buying process is happening with or without the guidance of your sales reps. So if your sales reps are not online and leveraging social media sites like LinkedIn to build and promote their personal sales expertise, they could be losing sales opportunities they didn’t know they had.
WSI’s Social Selling Mastery Course
At WSI we want to help teach your sales reps how they can be adding value to this social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business.
With our 12-Module Social Selling Training program, we’ll teach your sales professionals how to:
- Optimize their Social Profiles
- Develop a roadmap of their ideal buyer persona
- Learn to share and curate valuable content
- Social Listening – monitor social channels for Trigger Events
- Teach the “Sphere of Influence” and “Priority Shifting” strategies
- Build a GUARANTEED Social Lead Generation program
- Develop powerful, internal Assets to drive internal leads
- Connect these Assets to a Social Selling campaigns for lead conversion
- Use Social Selling for Competitive Intelligence
- Integrate Advanced Social Selling tools to amplify lead generation efforts
If you want to be able to adapt and stay relevant with today’s consumers, your sales reps need to become a hybrid of traditional sales (phone, email and voicemail) mixed with a strong social presence, social clout and thought leadership.