When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases because it is recognized by search engines as a valuable content rich site. By optimising content with relevant keywords, you will get organic (free) focused traffic driven to your site.
Content Marketing allows you to communicate with your customers and prospects while avoiding the salesman routine that often sends potential clients running for the hills. It is non-interruption marketing.
Rather than bombarding your audience with sales talk, you feed them credible information that educates them.
The essence of the Content Marketing Strategy is the belief that if you deliver consistent valuable information to buyers, they ultimately reward you with their business and loyalty.