Trends on the web changes quite fast. What was considered good a couple of years ago, is now considered old. Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends.
Social Media Marketing (SMM) is at the forefront of internet marketing and it is quite an exciting trend to be part of. It is a worldwide phenomena. Social Media Marketing focuses on marketing communication, branding and the social interaction with your target market.
SMM fosters two way communications rather than a one way broadcast of your marketing message like in the old days. To get the best results from SMM takes time and dedication. It is really not a quick and easy way to conduct business. It is all about building lasting relationships that later can result in business deals or sales leads.
Social Media Marketing makes use of multiple venues and multiple media types found online. The goal of these online tools is to engage and interact in many places and in many ways.
SMM gives people and businesses a chance to ask questions, talk, learn, network, bookmark, vote share information and opinions, give feedback on other social activities around a given topic, etc. It is not about marketing directly or selling.
Social Media Marketing can be used to:
- Create a buzz online
- Build a following
- Communication with prospective/current customers