“I was first introduced to the continuous improvement lifecyle in the late 1970s. WSI’s adoption of it for its client internet marketing service model is a key differentiator in the world of digital marketing agencies” Tony Thornby, founder and owner of WSI Thames.
The Internet Solutions Lifecycle is a six-step ongoing process that has produced many thousands of successful Internet Solutions for businesses of all sizes worldwide.
Internet Business AnalysisTM (IBA)
The first phase of the Internet Solutions Lifecycle is the IBA. We uncover how your business can benefit better from Internet marketing opportunities. Whether your company needs something new implemented or a better return from something you’re already doing, the IBA will identify specific opportunities to reduce costs, simplify operations and introduce new growth to your business.
WSI offers qualifying prospects a free audit and overview report on one of the following 4 areas: competitor analysis, website performance (from your site’s Google analytics), internet advertising, social networking. Depending on the stage that you are at, the IBA will assess the required strategic, operational or improvement plan.
In this phase, the structure, look and feel of the relevant area(s) of your internet marketing is defined. There are many factors that can make the difference between business success online, but the key focus must be your prospects and clients:
- Providing the information they want rather than what you want to tell them
- Structure and layout that helps them find what they want quickly
- Reasons why they should give their business to you rather than one of your competitors
- Engaging with them in social networks (e.g. LinkedIn, Twitter, Facebook, Google+) rather than just transmitting
- Demonstrating insights and awareness that generate trust and brand authority as a thought leader in your marketplace
In these three phases your solution is transformed from concept to reality. It is then tested to ensure that everything operates as expected and is ready to be launched to the world.
This is the phase where many firms stop significant development and just continue to deliver the agreed solution. Perhaps the greatest advantage of working with us rather than a traditional Web Design firm is the support you receive after your website is placed online. Our ongoing support program ensures you achieve a measurable return on your website investment. This means ongoing visitor traffic analysis, management of your search engine positioning, Internet business insights and recommendations and more.
For more information on how the Internet can help you reduce costs and increase profits contact us today!