What is Social Selling?
Social Selling is using social networks to conduct marketing that enables people who B2B sell to generate more meetings, more pipeline and close more deals.
By leveraging insights about your network and prospects you will learn how to use this information to develop deeper relationships within your client and prospect companies.
The Social Selling Programme
During the 12 weeks of this Social Selling Program you will be helped to become an expert at using LinkedIn and Twitter to share and publish information that will keep you “Top of Mind” and demonstrate your “thought-leadership” to your buyers.
This training provides you with practical exercises that follow-on from the webinars and will help you develop a habit or routine that will contribute to your sales success by bringing you results before the end of the programme. By the end of the programme, you should have stopped old lead generation activities, that have become unproductive, and replaced them with far more productive online social selling activity that has become an automatic part of your day: This – and the focus on business relevant results rather than social network functionality for its own sake – is what makes this programme so different from normal training courses.
Our world-class curriculum consists of approximately 24 hours of Social Selling best practices. Twelve modules are taken over 12 weeks.
Module 7 is a catch up week where you can ask for assistance from your instructor, especially if you have fallen behind.
Module 12 is a coaching session and next steps to gaining your certification
12 Weeks – Modules Overview
12 weeks of hands-on training that embeds a more effective and efficient way of B2B selling into your day to day activity
STAGE – KICK-OFF
Module 1 – LinkedIn Profile Research
STAGE – FIND
Module 4 – Growing Your Network
Module 5 – Profiling & Finding Your Prospects
STAGE – REVIEW
Module 7 – A catch Up week, including some recent LinkedIn Updates
STAGE – ENGAGE continued
Module 8 – Your Social Content Plan
Module 9 – Leveraging Hootsuite for Listening & Sharing Content
STAGE – BUILD
Module 10 – Trigger Event Selling
Module 11 – Social Selling Routine in 30 to 60 minutes a day
STAGE – COACHING
Module 12 – Next Steps & Review
Learning Management System
Attending this programme gives you access to its associated online learning management system for 12 months. This contains additional materials and also recordings of the webinars once they have taken place.
Options / Pricing
The programme is available in two options:
(1) The original version with live webinars. This is now only available as a dedicated programme for one company, which must have 10 or more attendees. The price of this is £995 per attendee
(2) As a self-study programme for £500+vat per attendee. WSI Thames offers this version with one hour of phone support included at no additional cost.