Many of us make personal new year resolutions but fail to keep them. The impact of this can be significant in terms of some personal targets but achieving these is rarely time critical. When it comes to a company’s digital marketing, making and keeping its new year resolutions can be essential that company’s performance in the year.
Check out our top 3 resolutions for ringing in the New Year digitally
RESOLUTION #1: Marketing & Sales Teams, everywhere, should unite. And it will be glorious.
Traditionally these two teams haven’t seen eye to eye. But companies who have resolved this issue have seen an astounding 20% increase in yearly revenue (which is far better than the 4% dip seen by companies who are still struggling). (SOURCE: http://resources.struto.co.uk/blog/new-years-marketing-resolutions-5-that-you-can-commit-to-today)
Resolve to break down the silo and establish a uniform understanding of objectives, roles and responsibilities. Cementing your definition of a sales qualified lead is crucial to meeting your combined business goals.
RESOLUTION #2: Evolve your customer experience across digital touch points!
Wearable device shipments around the world are projected to increase by 400% by 2017 to 116 million units; this is a tremendous jump from 27 million in 2014! (SOURCE: http://vision.visaeurope.com/article/wearable-payments-failure-in-2011-success-in-2015/80c3529ce97574ffe23f7defcfb0e20c).
The rise of technologies like micro-location, mobile payments, and wearables like the Google Glass and smartwatches bring us even closer to a Jetsons-esque type of reality. Companies have no choice but to adapt in order to meet the demand of ‘always-connected’ mobility.
RESOLUTION #3: Focus less on curating, and more on creating.
Blogging B2B companies generate 67% more leads each month than those who blog less. (SOURCE: http://marketeer.kapost.com/content-strategy-2015/#axzz3MNLJ7csG).
Curating is still an essential part of your strategy, but make 2015 the year where you focus on creating original, one-of-a-kind content. For the ultimate impact on your lead generation, your content strategy will require strict planning, collaboration and consistency!